<- Home
Equalize
evolution
Equalize evolution
Equalize
evolution
Enabling dynamic
search configuration
for e-commerce sites
Enabling dynamic
search configuration
for e-commerce sites
Context
Context
Empathy's existing search configuration tool, Equalize, was limited by a single active global configuration, poor user experience, and lack of competitive features like A/B testing. This made it difficult for merchandisers to adjust search settings for specific markets, seasonal trends, and special promotions, which negatively affected both user satisfaction and business performance.
Empathy's existing search configuration tool, Equalize, was limited by a single active global configuration, poor user experience, and lack of competitive features like A/B testing. This made it difficult for merchandisers to adjust search settings for specific markets, seasonal trends, and special promotions, which negatively affected both user satisfaction and business performance.
process
process
Research and Analysis
Research and Analysis
Internal technical research
I conducted comprehensive research to understand the entire actual search configuration process, identifying pain points and opportunities.
Competitors benchmark
I analyzed competitors to benchmark against industry standards and uncover gaps in features.
Proto-user discovery sessions
Ran discovery sessions with customer-facing teams to gather insights on real user needs and problems.
Design and Development
Design and Development
A whole new configuration
Conceptualized and designed a multi-configuration management system, allowing merchandisers to run multiple, tailored configurations.
Conceptualized and designed a multi-configuration management system, allowing merchandisers to run multiple, tailored configurations.
A better way to visualize the configuration
Enhanced the user interface with better guidance, real-time previews, and an intuitive layout.
Enhanced the user interface with better guidance, real-time previews, and an intuitive layout.
The changelog
Added a default changelog feature after discovering customers were using notes to manually track changes.
Added a default changelog feature after discovering customers were using notes to manually track changes.
Collaboration and Testing
Collaboration and Testing
Managing collaboration
Coordinated cross-functional teams, ensuring alignment and effective collaboration.
Coordinated cross-functional teams, ensuring alignment and effective collaboration.
User-testing validation
Conducted group testing sessions with customer-facing teams to validate hypotheses and refine features.
Conducted group testing sessions with customer-facing teams to validate hypotheses and refine features.
Building together
Implemented iterative improvements based on feedback, focusing on usability and functionality.
Implemented iterative improvements based on feedback, focusing on usability and functionality.
Outcome
Outcome
Equalize Evolution successfully transformed the search configuration tool, providing merchandisers with the flexibility to manage multiple configurations, enhancing user understanding and usability, and integrating advanced features like an automated changelog analysis.
Despite being a project intended for mid-term integration, more than 60% of the features were successfully integrated into the product in a couple of sprints. The revamped tool significantly improved user satisfaction and operational efficiency.
Equalize Evolution successfully transformed the search configuration tool, providing merchandisers with the flexibility to manage multiple configurations, enhancing user understanding and usability, and integrating advanced features like an automated changelog analysis.
Despite being a project intended for mid-term integration, more than 60% of the features were successfully integrated into the product in a couple of sprints. The revamped tool significantly improved user satisfaction and operational efficiency.