Hi! I’m Zahira,
Senior Product Designer
I bring together strategic thinking and hands-on design to solve complex problems, helping companies create better experiences
MY WORK
MY LATEST EXPERIENCES
2023 -2024
→ Lead Product Designer @Vista
Design lead for the recommendations team, with over $90M annual bookings.
Redesigned the recommendations framework.
Established the team’s design principles and vision.
Increased 500% user engagement (from 3% to 18%) in one week.
Managed cross-functional stakeholder alignment.
2021 -2023
→ Senior Product Designer & Manager @Empathy.co
Led design innovation for a privacy-first B2B SaaS e-commerce search.
Founded the Futures innovation team with user-centered frameworks.
Reduced catalog onboarding from 6 months to 9 minutes.
Envisioned AI tools: recommendations configurator and synonym generator.
2018 -2021
→ Senior Product Designer @Telefónica Global Video
Designed B2C multi-device Pay TV services for millions of daily users.
Developed dual TV design system aligned with global standards.
Led AI-powered voice search in mobile TV app.
Covered full service lifecycle, from discovery to delivery, coordinating with multidisciplinar teams across 13 countries.
HOW I DO IT
👩🏻🏫
End-to-en process
Knowing business goals, mapping user’s needs, planning how to get to the best solution… I travel the journey from start to finish, from discovering insights to delivering real outcomes
🤝
Cross-collaboration
I connect tech, business, and user needs. As a translator between teams, I help engineers understand user pain points and align stakeholders on vision that delivers results
🤓
Curious Mind
Research is my foundation. I understand users, validate assumptions, and test solutions to ensure we're solving real problems — not just building features.
🎉
Fun at Heart
Great work happens when teams enjoy collaborating. I bring energy and positivity while maintaining high standards — the best catalyst for breakthrough solutions.
ABOUT ME
I'm Zahira, a Product Designer with 12+ years of experience.
I've worked with multinationals, startups, and design consultancies, solving B2B and B2C complex problems across industries like telecom, insurance, e-commerce, and video platforms through user research, usability testing, and scalable visual and interaction designs.
With a focus on strategic thinking, I align product vision with cross-functional teams, fostering collaboration and communicating through storytelling. Guided by honesty, respect, and sustainability, my goal is to deliver impactful, responsible design solutions for any problem.
Outside work, you can find me digging for vinyl in a local record store, on a live music gig, talking about movies and books with friends, or maybe cooking a tasty recipe. Don’t be shy and say hello!
An incredible collaborator, excelling in research, finding solutions to complex UX problems, and presenting complex concepts to a broad audience. I very much enjoyed the positive energy and creativity that Zahira brought to the team, making a long-lasting impact.
– Pauline Fransen, Senior Product Manager at Vistaprint
A people-oriented designer, very focused on research and acquiring a deep understanding of the customer problem, that thrives on challenging her team members until finding the right solution.
– Borja Santaolalla, Co-founder and CXO at Empathy.co